Cinemark’s US theaters brought in an average of $11.16 in ticket revenue and $8.66 in concession revenue per visitor in the third quarter. Together, that is $19.82, up $1.12 from the same period last year. More people also went to the movies: US attendance rose to 37.4 million from 33.2 million.
The results released November 3 show two sources of growth for the chain: a bigger audience and more revenue from each admission. For moviegoers, they also show why an earnings report’s average ticket price can differ from the price on a theater’s booking page.
What changed for US moviegoers
| Measure | Third quarter 2025 | Third quarter 2026 | Change |
|---|---|---|---|
| Attendance | 33.2 million | 37.4 million | About 4.2 million more visits |
| Average ticket revenue per admission | $10.50 | $11.16 | Up $0.66 |
| Concession revenue per visitor | $8.20 | $8.66 | Up $0.46 |
| Tickets plus concessions per visitor | $18.70 | $19.82 | Up $1.12, or about 6% |
| US segment revenue | $683.6 million | $817.5 million | Up 19.6% |
The combined ticket-and-concession figure is a calculation from the two reported averages. It is not a package price for admission, popcorn and a drink. Concessions are averaged across the audience, including people who bought nothing at the snack counter and people who bought several items.
Across four admissions, the increase comes to $4.48 at the reported averages. Actual purchases, discounts and screening formats determine the bill.
A higher average does not mean every ticket rose 66 cents
Cinemark’s quarterly filing defines average ticket price as admissions revenue divided by attendance. It attributes the increase to pricing actions and a larger share of premium-format business. More customers choosing a higher-priced screening can lift the average alongside changes in posted prices.
The company gives a similar explanation for concessions: pricing, a different mix of products and more purchasing contributed to the increase. The figures do not isolate how much a particular popcorn size or drink changed in price.
Premium screens were a strong part of the quarter. Cinemark says worldwide box-office revenue from its XD, IMAX and ScreenX large formats increased 50% from a year earlier. That is revenue growth across those formats, not a claim that their ticket prices rose 50%.
More visits mattered, too
US attendance increased about 12.7%, a larger change than the roughly 6% rise in combined ticket and concession revenue per visit. Looking only at the higher average would miss the additional 4.2 million admissions.
Across the full company, including international theaters, quarterly revenue reached $1.059 billion, up 23.5%. That worldwide increase differs from the US segment’s 19.6% gain. The $19.82 calculation uses only the US segment.
The film lineup helped bring audiences back. Cinemark’s filing identifies “Spider-Man: Brand New Day” and “The Odyssey” among the quarter’s releases, alongside “Minions & Monsters,” “Toy Story 5” and “Moana.” It attributes the US attendance increase primarily to a stronger slate.
What to compare before booking
For a local outing, compare the same movie, theater, showtime and format. Cinemark’s ticket-buying guidance says prices vary with location, time, format, age group and promotions. An average across the chain cannot identify the cheapest nearby screening.
Its Discount Tuesdays terms offer up to 50% off at participating theaters, with exclusions for certain releases, special engagements, holidays and blackout dates. The percentage comparison uses the maximum Friday or Saturday evening standard 2D admission price. Premium-format upcharges and online ticket fees can still apply; the terms waive online fees for Movie Club members. The page also lists November 24, December 22 and December 29 as dates when Discount Tuesdays will not be available. Check the final cart total before paying.
