The latest reporting, guides and features on Seasonal guides.
At 2 a.m., the clock returns to 1 a.m. in places that observe daylight saving time. Hawaii, most of Arizona, and several U.S. territories follow a different rule.
Google’s 2026 Frightgeist report includes horror characters, stress-ball costumes, and bubbling cauldrons. A search trend still tells a different story from what people plan to buy.
NRF’s forecast combines a large holiday budget with shoppers looking for reusable costumes and decorations. It measures plans, not the final amount spent.
Fall began September 22 at 8:05 p.m. Eastern and 5:05 p.m. Pacific, the same instant recorded as September 23 in UTC.
The 2026 federal calendar placed Labor Day on Monday, September 7. The holiday began with workers organizing for recognition.
Pumpkin Spice Latte returned August 25 alongside new pumpkin drinks. Starbucks reported a record launch three days later without publishing a sales total.