LEGO's first Godzilla set goes on sale Nov. 27, Black Friday, for $449.99. The LEGO Ideas Godzilla set (21375) has 5,363 pieces and stands 27.5 inches tall when posed with its Heat Ray, and LEGO calls it the largest LEGO Ideas model it has ever launched. It will be sold only through LEGO.com/Godzilla and LEGO Stores.
Buyers who order between Nov. 27 and Nov. 30 also get a second, smaller set for free, while supplies last.
The model is the Godzilla of Legendary's Monsterverse films. His shoulders, elbows, wrists and fingers adjust, and the tongue piece swaps out for a blue Heat Ray element so the finished model can be posed mid-roar. A minifigure placed beside him reaches only his ankle.
Built, the model measures about 10.5 inches wide and 15.5 inches long, so a display shelf needs at least 15.5 inches of depth to hold it. LEGO rates it for ages 18 and up. Divided out, the price works to about 8.4 cents a piece.
Instructions are also in the LEGO Builder app, which shows each step in 3D with zoom and progress tracking.
The free gift and the four-day window
The gift with purchase is the LEGO Ideas Godzilla Logo and Footprint set (40888), a 359-piece build of the blue Godzilla logo over a city skyline, with Mothra on one of the rooftops. It includes a brick-built footprint matched to the exact size of the big model's foot.
To get it, the Godzilla set has to be bought at LEGO.com/Godzilla or a LEGO Store between Nov. 27 and Nov. 30, and the gift runs out when supplies do. Members of LEGO Insiders, the company's loyalty program, can also enter a sweepstakes for a signed set, though LEGO says that offer applies in select markets only.
How a fan design became a $450 set
The set started as a fan submission. Matthew Esposito, a New York designer who posts on LEGO Ideas as MattE720, built the original model and gathered 10,000 supporters, the threshold for a formal review. LEGO's Ideas review board then approved LEGO Godzilla for production. Under the LEGO Ideas program, designers whose ideas become official sets get a share of the profits.
LEGO timed the reveal to its Black Friday kickoff and to Godzilla Day on Nov. 3, and says it lines up with the theatrical release of Godzilla Minus Zero.
